Bluetooth operates in the same 2.4 Ghz range used by most wireless routers and phones. You could debate whether or not that's necessarily better, but it does mean you don't have to worry about finding a clean channel to broadcast on as the technology already does that for you on it's own. The Bluetooth 2.0+EDR standard has a potential peak data transfer rate of 3 Mbps.
For more information on Bluetooth, visit
www.Bluetooth.com